Cybergarden / Brand guidelines

One identity.
Many places to grow.

A practical guide to using Cybergarden's visual identity and language with clarity and consistency.

Identity

Cybergarden pairs technical clarity with the idea of growth. The mark, forest palette and open horizons make the identity recognisable across web, documents and social formats.

ClearMake the message easy to understand on first read.

GroundedUse concrete language and real product context.

Forward lookingShow what can be built and what comes next.

The mark

Three leaf forms make the Cybergarden symbol. Use the original vector for crisp edges at any size. Pair it with the name in type when the audience may not yet know the mark.

CybergardenInk on paper

CybergardenWhite on forest

Clear space

Keep at least one leaf-width of open space around the mark. Do not crowd it with text, borders or other logos.

Minimum size

Use the standalone mark at 24 px or larger on screen. At smaller sizes, use an approved favicon asset.

Keep its form

Do not stretch, rotate, add effects, outline, recolour individual leaves or place it over a busy area without enough contrast.

Colour

Forest creates atmosphere; ink and paper carry information. The landscape gradient is an image treatment, not a replacement for readable solid-colour surfaces.

Forest

#101C17Hero and image ground

Forest light

#173C2ALandscape depth

Ink

#17243BHeadings and actions

Paper

#FFFFFFReading surfaces

Mist

#F8F9FCQuiet section ground

Line

#E5E9EFDividers and rules

Use ink on paper for long reading, white on dark forest for display text, and a visible focus ring for interactive elements. Check each new colour pairing for accessible contrast.

Typography

Two local typefaces define the website voice. Keep headings direct and give body copy enough room to breathe.

Display / Afical Neue Medium

Built on what works.

Headlines, large statements, short calls to action

Text / Lab Grotesque Regular

Good systems make the next decision easier. Write with enough detail to be useful, and enough restraint to stay clear.

Body copy, labels, navigation and supporting information

On the web, use responsive headline sizing and a comfortable reading measure. Keep heading line spacing tight; body line spacing open. Use sentence case for headings.

Imagery

Use the forest horizon and considered human imagery to connect technology with momentum. Allow calm negative space for the message.

Atmosphere, space, and a clear horizon.

Choose

Natural green depth, strong focal points, authentic context and crops that leave text legible.

Avoid

Generic technology stock imagery, cluttered backgrounds, heavy filters and low-resolution exports.

Voice

Cybergarden speaks plainly and confidently. Explain the work and the next step without overstating outcomes.

Be specific

“Review your systems and decide what to change first.”

Be useful

Describe scope, trade-offs and expected deliverables.

Be measured

Make claims only when they are supported. Avoid guaranteed results and inflated superlatives.

Write “Cybergarden” as one word with a capital C. Use sentence case. Prefer “we” and “your team” to impersonal agency language.

In use

The same system should feel coherent in a browser, a social crop and a simple document.

Built on what works.
Ready for what's next.

Campaign and social

Cybergarden

Technology decisions your team can build on.

Clear thinking, considered delivery and practical next steps.

Document and presentation

Assets & handoff

Start with the vector mark, the named typefaces and the palette above. Export raster versions only at the size the destination needs.

Dark mark SVG White mark SVG Brand guidelines PDF

Questions about an unusual placement or co-branding use? Contact Cybergarden